(D2C) Direct-to-consumer means cutting out the middleman by selling a product or service directly to the end consumer.
This business model is based on the sale of a manufacturer’s products to the end customer without intermediaries. 
The D2C model is gaining popularity in countries such as the US, China, Japan, and India.
A company produces a given product in its own facility, 
as well as distributes it within its own channels.

https://www.reyecomops.com/what-is-d2c/

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