In 2008, Vijay Mallya acquired the Royal Challengers Bangalore (RCB) franchise in the Indian Premier League (IPL) primarily as a strategic business move to promote his liquor brands, notably Royal Challenge and Kingfisher. He initially aimed to purchase the Mumbai Indians team but lost the bid to Mukesh Ambani. Subsequently, he secured the Bangalore franchise for $112 million, making it the second-highest bid at the time . Mallya's decision was driven by the marketing potential of the IPL, rather than a passion for cricket, aiming to enhance brand visibility through the team's association.
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