India’s sweeping tax reform aims to lower costs for many everyday items, from soaps to SUVs, but it has left global fashion brands wary. According to New India Abroad, apparel priced below 2,500 rupees ($29) now carries a reduced levy of 5 percent, making budget wear more affordable for consumers. However, premium apparel — accounting for 18 percent of the $70 billion clothing industry — faces an 18 percent tax, worrying companies such as Zara, Levi Strauss, and Lacoste. New India Abroad notes that while India’s nouveau riche and young, brand-conscious buyers are fueling growth in this sector, higher prices could slow demand. Fashion houses including Nike, H&M, Gap, and Uniqlo fear reduced sales in this aspirational yet price-sensitive market.
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Global Fashion Brands

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