Did you know that the search function on your site can have a direct effect on your store’s ROI? Shoppers who utilize search are 5 to 6 times more likely to make a purchase, add more items to their cart, and come back as repeat customers. A solid search experience can also reduce bounce rates by up to 88% by helping users find exactly what they’re looking for—quickly. If customers struggle to locate products, you could be losing out on revenue. Smart search leads to better conversions, increased average order value, and lasting customer loyalty.
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How does site search impact your store’s ROI

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