New India Abroad reports that India’s sweeping consumer tax overhaul is reshaping the apparel market. While everyday essentials like soaps and budget garments will become cheaper, premium fashion faces a setback. The government’s biggest tax reform in eight years, led by Prime Minister Narendra Modi, reduces levies to 5% on clothes under 2,500 rupees ($29). However, apparel above this threshold now carries an 18% tax. This move threatens global brands such as Zara, Levi Strauss, Lacoste, Nike, and H&M, all catering to India’s growing base of young, brand-conscious consumers. Premium wear accounts for nearly 18% of the $70 billion apparel industry, fueled by aspirational buyers seeking lifestyle upgrades. Yet, with price sensitivity still high, these higher levies could dampen sales. Industry experts warn that while India’s tax reform supports affordability for the masses, it risks slowing momentum in the country’s fast-growing premium fashion segment. Visit us :https://www.newindiaabroad.com/
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India's higher tax on clothing threatens setback

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